How to Build Brand Awareness Through Festivals
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Founder & CEO of SimpleTix.com, the World's most flexible e-Ticketing Platform. Entrepreneur and software developer by trade. My current role is SimpleTix is to seek out partnerships with other e-commerce platforms, payment gateways, and channel partnership opportunities.
Whether your festival features live music, local craft beers or performance art, SimpleTix can help you boost brand recognition as you bring together like-minded people from all over the world.
On a recent trip to New Zealand, SimpleTix staff met with festival producers and event planners to find out how they could better serve their clients in the rapidly growing festival market.
The answer was clear. When bringing people together through the power of festival, brands were looking for… (more…)
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Festivals
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Overview Festivals are dynamic, multi-day events with varied ticketing needs. SimpleTix is the ideal, affordable festival ticketing system that offers flexible options—from single-day passes to VIP packages and multi-day flex passes. Our platform makes it easy to manage complex schedules, optimize attendee flow with timed entry, and integrate seamlessly with Square and Mailchimp. Onboarding Process Set Up Your Account & Payment Processor: Sign up for SimpleTix and connect your payment processor (Stripe or Square). Create Your Festival Event Page: Input essential details such as dates, location, and an engaging description. Choose Flex Pass for multi-day access if needed. Configure Ticketing Options: Set up multiple ticket types (General Admission, VIP, Early Bird) and assign capacity limits for each type. Customize Your Event Page: Enhance your page with vibrant images, videos, and detailed descriptions that capture your festival’s unique vibe. Integrate Upsell and Marketing Tools: Add upsell items through Square and connect with Mailchimp for targeted email campaigns. Promote Your Festival: Use social sharing links, QR codes, and embeddable widgets to drive ticket sales and track performance. Test Your Setup: Run a test event to ensure all components function smoothly. FAQs How do I manage complex schedules? Create separate events for different days or use recurring event features. How can I track promotional effectiveness? Use unique promo codes to monitor which channels perform best. How are on-site sales handled? Utilize the SimpleTix Organizer app with Square hardware.
Sports & Athletic Organizations
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by
Overview For sports teams, athletic events, and tournaments, a reliable ticketing system is essential. SimpleTix lets you sell single-game tickets, season passes, and VIP upgrades while integrating with Square for secure payments and offering mobile ticketing for quick check-in—keeping fans happy and operations running smoothly. Onboarding Process Connect Your Payment Processor: Set up your Square account within SimpleTix to handle all transactions. Create Your Event: Enter event details, choose the appropriate ticketing option (General Admission, Reserved Seating, or Flex Pass), and set pricing tiers. Customize Your Event Page: Add team logos, promotional videos, and interactive elements to create a branded and engaging experience. Set Up Mobile Check-In: Download the Organizer app and train your staff for quick, efficient check-in. Promote Your Event: Leverage social media, email marketing (via Mailchimp), and unique promo codes to drive ticket sales. Analyze and Optimize: Use our reporting tools to track sales data and refine your strategies. FAQs Can I sell both single-game tickets and season passes? Yes, the system supports multiple ticket types for all fan needs. How do I manage high-volume sales on game day? SimpleTix scales to handle large volumes; our support team is available during peak times. How can I track sales by promoter? Use unique promo codes for each promoter to analyze performance.
Theaters & Performing Arts Centers
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by
Overview For performing arts venues and theater companies, an efficient theater ticketing system is crucial. SimpleTix makes selling tickets simple and affordable, offering interactive reserved seating, season ticket packages, memberships, and donation options—all designed to deliver a premium experience. Whether you’re promoting a blockbuster production or a small community play, our platform helps you manage every seat with ease. Onboarding Process Create Your Account & Connect Square: Sign up for SimpleTix and link your Square account to process payments securely. Launch Your First Event: Create an event by choosing between Reserved Seating or General Admission; input your event details (title, description, date, time) and set ticket pricing for different audience segments. Customize Your Seating Chart: Use our intuitive seating chart designer to map your venue, set up rows, sections, and special seating (such as accessible spots). Build Patron Loyalty: Offer season tickets and membership packages to encourage repeat attendance and create lasting relationships with your fans. Enable Additional Revenue Options: Integrate donation options and upsell merchandise or concessions through Square to further boost revenue. Promote Your Event: Leverage social sharing tools, QR codes, and email campaigns (using Mailchimp) to drive traffic and sell more tickets. On-Site Check-In: Download the SimpleTix Organizer app to manage quick, mobile ticket scanning at your box office. FAQs How do I create a reserved seating chart? Use our built-in seating chart designer to configure rows, sections, and designated seating areas. Can I offer different ticket prices? Yes; set up multiple ticket types such as Adult, Child, Senior, and Member. How are refunds handled? Refunds can be processed directly within SimpleTix, with flexible options for full or partial refunds. Can I sell merchandise along with tickets? Absolutely—leverage our Square integration to add upsell items during checkout.
Festivals
-
by
Overview Festivals are dynamic, multi-day events with varied ticketing needs. SimpleTix is the ideal, affordable festival ticketing system that offers flexible options—from single-day passes to VIP packages and multi-day flex passes. Our platform makes it easy to manage complex schedules, optimize attendee flow with timed entry, and integrate seamlessly with Square and Mailchimp. Onboarding Process Set Up Your Account & Payment Processor: Sign up for SimpleTix and connect your payment processor (Stripe or Square). Create Your Festival Event Page: Input essential details such as dates, location, and an engaging description. Choose Flex Pass for multi-day access if needed. Configure Ticketing Options: Set up multiple ticket types (General Admission, VIP, Early Bird) and assign capacity limits for each type. Customize Your Event Page: Enhance your page with vibrant images, videos, and detailed descriptions that capture your festival’s unique vibe. Integrate Upsell and Marketing Tools: Add upsell items through Square and connect with Mailchimp for targeted email campaigns. Promote Your Festival: Use social sharing links, QR codes, and embeddable widgets to drive ticket sales and track performance. Test Your Setup: Run a test event to ensure all components function smoothly. FAQs How do I manage complex schedules? Create separate events for different days or use recurring event features. How can I track promotional effectiveness? Use unique promo codes to monitor which channels perform best. How are on-site sales handled? Utilize the SimpleTix Organizer app with Square hardware.
Sports & Athletic Organizations
-
by
Overview For sports teams, athletic events, and tournaments, a reliable ticketing system is essential. SimpleTix lets you sell single-game tickets, season passes, and VIP upgrades while integrating with Square for secure payments and offering mobile ticketing for quick check-in—keeping fans happy and operations running smoothly. Onboarding Process Connect Your Payment Processor: Set up your Square account within SimpleTix to handle all transactions. Create Your Event: Enter event details, choose the appropriate ticketing option (General Admission, Reserved Seating, or Flex Pass), and set pricing tiers. Customize Your Event Page: Add team logos, promotional videos, and interactive elements to create a branded and engaging experience. Set Up Mobile Check-In: Download the Organizer app and train your staff for quick, efficient check-in. Promote Your Event: Leverage social media, email marketing (via Mailchimp), and unique promo codes to drive ticket sales. Analyze and Optimize: Use our reporting tools to track sales data and refine your strategies. FAQs Can I sell both single-game tickets and season passes? Yes, the system supports multiple ticket types for all fan needs. How do I manage high-volume sales on game day? SimpleTix scales to handle large volumes; our support team is available during peak times. How can I track sales by promoter? Use unique promo codes for each promoter to analyze performance.
Theaters & Performing Arts Centers
-
by
Overview For performing arts venues and theater companies, an efficient theater ticketing system is crucial. SimpleTix makes selling tickets simple and affordable, offering interactive reserved seating, season ticket packages, memberships, and donation options—all designed to deliver a premium experience. Whether you’re promoting a blockbuster production or a small community play, our platform helps you manage every seat with ease. Onboarding Process Create Your Account & Connect Square: Sign up for SimpleTix and link your Square account to process payments securely. Launch Your First Event: Create an event by choosing between Reserved Seating or General Admission; input your event details (title, description, date, time) and set ticket pricing for different audience segments. Customize Your Seating Chart: Use our intuitive seating chart designer to map your venue, set up rows, sections, and special seating (such as accessible spots). Build Patron Loyalty: Offer season tickets and membership packages to encourage repeat attendance and create lasting relationships with your fans. Enable Additional Revenue Options: Integrate donation options and upsell merchandise or concessions through Square to further boost revenue. Promote Your Event: Leverage social sharing tools, QR codes, and email campaigns (using Mailchimp) to drive traffic and sell more tickets. On-Site Check-In: Download the SimpleTix Organizer app to manage quick, mobile ticket scanning at your box office. FAQs How do I create a reserved seating chart? Use our built-in seating chart designer to configure rows, sections, and designated seating areas. Can I offer different ticket prices? Yes; set up multiple ticket types such as Adult, Child, Senior, and Member. How are refunds handled? Refunds can be processed directly within SimpleTix, with flexible options for full or partial refunds. Can I sell merchandise along with tickets? Absolutely—leverage our Square integration to add upsell items during checkout.
Festivals
-
by
Overview Festivals are dynamic, multi-day events with varied ticketing needs. SimpleTix is the ideal, affordable festival ticketing system that offers flexible options—from single-day passes to VIP packages and multi-day flex passes. Our platform makes it easy to manage complex schedules, optimize attendee flow with timed entry, and integrate seamlessly with Square and Mailchimp. Onboarding Process Set Up Your Account & Payment Processor: Sign up for SimpleTix and connect your payment processor (Stripe or Square). Create Your Festival Event Page: Input essential details such as dates, location, and an engaging description. Choose Flex Pass for multi-day access if needed. Configure Ticketing Options: Set up multiple ticket types (General Admission, VIP, Early Bird) and assign capacity limits for each type. Customize Your Event Page: Enhance your page with vibrant images, videos, and detailed descriptions that capture your festival’s unique vibe. Integrate Upsell and Marketing Tools: Add upsell items through Square and connect with Mailchimp for targeted email campaigns. Promote Your Festival: Use social sharing links, QR codes, and embeddable widgets to drive ticket sales and track performance. Test Your Setup: Run a test event to ensure all components function smoothly. FAQs How do I manage complex schedules? Create separate events for different days or use recurring event features. How can I track promotional effectiveness? Use unique promo codes to monitor which channels perform best. How are on-site sales handled? Utilize the SimpleTix Organizer app with Square hardware.
Sports & Athletic Organizations
-
by
Overview For sports teams, athletic events, and tournaments, a reliable ticketing system is essential. SimpleTix lets you sell single-game tickets, season passes, and VIP upgrades while integrating with Square for secure payments and offering mobile ticketing for quick check-in—keeping fans happy and operations running smoothly. Onboarding Process Connect Your Payment Processor: Set up your Square account within SimpleTix to handle all transactions. Create Your Event: Enter event details, choose the appropriate ticketing option (General Admission, Reserved Seating, or Flex Pass), and set pricing tiers. Customize Your Event Page: Add team logos, promotional videos, and interactive elements to create a branded and engaging experience. Set Up Mobile Check-In: Download the Organizer app and train your staff for quick, efficient check-in. Promote Your Event: Leverage social media, email marketing (via Mailchimp), and unique promo codes to drive ticket sales. Analyze and Optimize: Use our reporting tools to track sales data and refine your strategies. FAQs Can I sell both single-game tickets and season passes? Yes, the system supports multiple ticket types for all fan needs. How do I manage high-volume sales on game day? SimpleTix scales to handle large volumes; our support team is available during peak times. How can I track sales by promoter? Use unique promo codes for each promoter to analyze performance.
Theaters & Performing Arts Centers
-
by
Overview For performing arts venues and theater companies, an efficient theater ticketing system is crucial. SimpleTix makes selling tickets simple and affordable, offering interactive reserved seating, season ticket packages, memberships, and donation options—all designed to deliver a premium experience. Whether you’re promoting a blockbuster production or a small community play, our platform helps you manage every seat with ease. Onboarding Process Create Your Account & Connect Square: Sign up for SimpleTix and link your Square account to process payments securely. Launch Your First Event: Create an event by choosing between Reserved Seating or General Admission; input your event details (title, description, date, time) and set ticket pricing for different audience segments. Customize Your Seating Chart: Use our intuitive seating chart designer to map your venue, set up rows, sections, and special seating (such as accessible spots). Build Patron Loyalty: Offer season tickets and membership packages to encourage repeat attendance and create lasting relationships with your fans. Enable Additional Revenue Options: Integrate donation options and upsell merchandise or concessions through Square to further boost revenue. Promote Your Event: Leverage social sharing tools, QR codes, and email campaigns (using Mailchimp) to drive traffic and sell more tickets. On-Site Check-In: Download the SimpleTix Organizer app to manage quick, mobile ticket scanning at your box office. FAQs How do I create a reserved seating chart? Use our built-in seating chart designer to configure rows, sections, and designated seating areas. Can I offer different ticket prices? Yes; set up multiple ticket types such as Adult, Child, Senior, and Member. How are refunds handled? Refunds can be processed directly within SimpleTix, with flexible options for full or partial refunds. Can I sell merchandise along with tickets? Absolutely—leverage our Square integration to add upsell items during checkout.