Please join us on April 11th, 2025 for the AMA MN Annual Lunch & Learn. This years event will be hosted at the Carlson School of Management - Hanson Hall. There will be lunch provided, as well as the opportunity to attend one of the below panel discussions hosted by Celarity. Please note that all discussions will be available first come, first serve. Please park in the19th Ave Parking Lot address (must park here for validation & easiest entry) is 300 S 19th Ave, Minneapolis, MN 55455. Upon parking, bring your parking ticket with you for validation.
Where:
Carlson School of Management, University of Minnesota, Hanson Hall, 1925 S 4th St, Minneapolis, MN 55455
Parking instructions:The19th Ave Parking Lot address (must park here for validation & easiest entry) is 300 S 19th Ave, Minneapolis, MN 55455. Upon parking, you will walk to Hanson Hall. Make sure to bring your parking ticket with you for validation at the Welcome Table.
Schedule
11:30am - Lunch
12:15pm - Lunch & Learn Presentations
1:00pm - Networking
1:30pm - Wrap Up
Below are the Lunch & Learn discussion topics:
**Each panel will be first come, first serve
State of Social Presentation______________________________________________
Social Media 2025: Adapt or Be Left Behind
Dive into the evolution of social media into the dominant force shaping consumer behavior, brand engagement, and digital culture. We'll explore how social media has moved beyond being just a marketing channel to becoming the primary way people search, shop, and interact with brands. The Social Lights will decode five key shifts that are redefining how brands must approach social—covering topics like the rise of AI-generated content, the power of niche communities, the changing role of influencers, and the increasing demand for authenticity. The goal is to equip brands with actionable strategies to stay relevant, build deeper audience connections, and drive business impact in a rapidly changing digital landscape.
Introductions:
Connor Duffy, Manager of Client Experience at Celarity
Presenters:
Aaron Komo, Director of Growth at The Social Lights
Lee Cerier, Group Strategy Director at The Social Lights
Career Insights Panel Discussion:________________________________________
MBA to Marketing Executive: Career Insights from Carlson Alumni Join us for an engaging panel featuring Carlson School of Management alumni who have built successful careers in marketing and communications. Hear from leaders at Blue Cross Blue Shield, Dairy Queen, and Kimberly-Clark as they share pivotal career lessons, the skills that shaped their journeys, and what they wish they had known starting out. Panelists will also discuss navigating career pivots, staying ahead of marketing trends, and how MBA students can stand out in today’s competitive job market.
Moderator:
John Arnold, Managing Partner at Celarity
Panelists:
Meggie Wittorf, Senior Director of Marketing at Blue Cross and Blue Shield of Minnesota
Justine Fritz, Senior Director, Commercial Capability, North America at Kimberly-Clark
Elizabeth Lilley, Senior Media and Social Manager at American Dairy Queen Corporation (DQ)
Thank you to our generous sponsor:
Date & Time
Fri, Apr 11, 2025 11:30 AM - 1:30 PM
Venue Details
Carlson School of Management, U of M - Hanson Hall
1925 South 4th Street Minneapolis, Minnesota 55455
AMA Minnesota Chapter
AMA Minnesota Mission
Connect. Learn. Grow.
To educate our members about the American Marketing Association (AMA), especially the benefits of belonging to the Minnesota Chapter, by creating indispensable opportunities to get involved in our marketing community. We will achieve this by supporting the most critical member benefits and add indisputable value to membership by producing must-attend programs, activities and events.
AMA Minnesota Vision
To be a vibrant, engaging community of marketers committed to supporting and expanding the marketing profession in Minnesota. AMA Minnesota will deliver on this promise through communication, education and collaboration programs focused on membership value, professional development and serving as a nexus for the Minnesota marketing community.
