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Description
In Person | 2 Day Professional Development Series for Artists
Dates: Saturday, May 4 and Sunday, May 5, 2024
Location: Northlight Building Penland School of Craft
Time: 10am - 5pm each day
Saturday, May 4, 2024
Pricing: How to Confidently Price Your Work | 10am-12noon
This workshop will be led by an experienced accountant with proven formulas for pricing. We will take into account website fees, processing fees for POS systems, time spent on promotional materials(ie. Instagram posting, Facebook posting, etc.), personal budgets to create a pricing structure that makes sense for the way you work. Pricing systems will be discussed in detail, how to create appropriate pricing for retail, wholesale and commissioned projects.
Catered Lunch 12noon-1:30pm
Photography Techniques for Artwork Documentation | 1:30pm- 4pm
Participants will learn simple techniques for using their cell phone or camera to take high quality images of their artwork or products for use on social media, marketing and websites. **Participants will need to bring their smartphone for use in this workshop.
Drinks and Mingling 4-5:00pm
Sunday, May 5th, 2024
Writing for Artists: Grants, Project Proposals and Applications | 10am-12noon
Applying to grants, creating project proposals, artists statements and product descriptions can all feel overwhelming. In this workshop we will review ways in which you can make this process streamlined and approachable - maybe even enjoyable! We will discuss how to move through writing a grant application or project proposals and how to develop meaningful content for your website.
Catered Lunch 12noon-1:30pm
Optimizing Your Online Presence | 1:30-4pm
We will cover key principles to consider when thinking about and building your web presence. We will discuss website best practices, images, flow, layout and design. We will also address how to engage with a virtual audience via social platforms and newsletter campaigns.
Drinks and Mingling 4-5:00pm
Date & Time
May 4, 2024 10:00 AM - May 5, 2024 5:00 PM
Venue Details
Penland School of Craft | Northlight Building
67 Doras TrailBakersville, North Carolina 28705
Mountain BizWorks
Mountain BizWorks is Western North Carolina's resource for small business success. We help entrepreneurs start, grow, and thrive through an innovative blend of lending and learning. When small businesses succeed, we all prosper.