4 Things to Look For in an Event Registration Tool
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Riley Manning has worked as a travel and entertainment writer for more than 10 years. Today, he writes about unique events and the technology that helps make them happen.
Your festival will be the most talked about event this spring. Don’t let a clunky event registration tool, high costs, and unnecessarily challenging event ticketing slow down your guests’ path toward enjoyment.
Events like Charlotte Beer Collective’s The Beer Event, and The Atlanta Grilled Cheese Festival are coming up on the calendar. How will you plan your event? Once planned, how will you get your coveted tickets out to your intended crowd? And how much will it cost you? If you choose the right event registration tool, you can streamline your organizational process and save money along the way, while putting an amazing event on the calendar.
As you organize your event, be on the lookout for the 4 things below in an event registration tool:
- Low price, instant payouts
- A straightforward event page to sell tickets
- A smooth user experience
- Human support
1. Low price, instant payouts.
You’ve invested your time and energy into planning an awesome event, now how will you bring a crowd to your event? Keeping the price of your festival tickets in your intended range is essential to bringing out your targeted audience to enjoy the event. Make sure that your event registration tool doesn’t force your ticket price to go up, making the event cost-prohibitive for some of your potential attendees. Your event registration tool should offer a low price per ticket, while offering all of the features you need in order to pull off a successful event.
Instant Payouts
Pre-sales of tickets are crucial for building the revenue needed to cover your initial expenses. Many event registration tool apps hang onto your proceeds for a period of time after the sale. This can hold you back as you attempt to schedule and pay for entertainment and vendors. Digital payments happen in an instant, why don’t you receive the money from your sale in an instant? Make sure the event ticketing app you choose offers instant payouts from each sale you make. With an event registration tool like SimpleTix, the money from your sales goes directly into your account. This way, as you sell tickets in advance, you are also able to prepare by covering the cost of the services you have to use. This benefit comes directly from their partnership with Square, an affiliation very few ticketing apps can claim. Receiving these funds instantly will relieve potential gridlock in your event budget and avoid the pitfalls of any unexpected, but sometimes unavoidable, expenses.
Lower fees
As you plan your event, you may want to be able to project out your potential budget and potential revenue. To do this, you will need clarity on what expenses you can anticipate. Your event registration tool should offer clear, straightforward pricing that allows you to understand where your money will be allocated. Some event ticketing apps are expensive or can even sneak in additional fees on your per ticket price. This can amount to big losses on your potential revenue per ticket, and ultimately, for your event. You need to be able to hang onto more of your hard-earned dollars.
With event registration tools, generally the fees come as a flat rate per ticket, plus a percentage of the total ticket price. Be aware that some event management tools have a very high cost per ticket.
An example of an event ticketing app with one of the best rates out there is SimpleTix. The SimpleTix rate of $.79 per ticket plus 2% of the ticket price is tough to beat. Plus, there is no upfront cost to get set up with your event website. You aren’t charged until you are selling tickets. They even have a cap on fees. Any ticket over $200 will never cost more than $9.99. With their straightforward pricing, anticipating your potential revenue picture becomes much more clear. Simply put, you get to keep more of your money per ticket sold. Other event registration tools charge significantly more. Eventbrite, another event ticketing app, charges $1.59 per ticket and 3.5% of the ticket’s total price.
2. A straightforward event page to sell tickets.
Ditch the cashbox. With an event registration tool, you should be able to sell tickets in your sleep, 24/7, via your custom webpage. Most event registration tools offer a custom page that you can tailor to your needs. However, be on the lookout for the dreaded webpage branding clutter. Whose branding is more important in selling tickets? That’s right, yours. Event registration tools like Eventbrite are covered in their branding. Your event branding becomes secondary on your custom page.
Avoid the clutter and use an event registration tool that is clean and offers up your branding as the primary focus. With SimpleTix you can even embed a sales widget on your existing site. Ensure that your app also allows you to use a QR code designated for your event that can send your customers directly to your ticket sales page.
3. A smooth user experience.
A smooth registration experience matters. Most customers will give your site and your event a few precious clicks. But how can you ensure an easy user experience? Find an event you would like to register for, and test out that event’s registration process. It should be easy to navigate, and the check-out should be seamless. You should be able to purchase tickets and merchandise for the event in the same transaction. If you can’t, it’s not that smooth.
SimpleTix continues to ensure that their customer-facing experience is as seamless and smooth as possible. Merchandise and tickets in a single purchase? Check. Festival and class-pack modes for multi-day events? They’ve got you covered.
4. Human support.
Your event registration tool should be with you from the inception of your event idea all the way through to its successful culmination. While some ticketing apps may leave you hanging once the sales are finished, SimpleTix wants to ensure the success of your event. They want you to host another. Your guests should want you to host another, and you will want to host another after it goes so smoothly. SimpleTix will have a team member walk you through the set-up of your custom site and event. You won’t be lost in the endless hold cycle some event registration tools offer on their help line. The assistance you receive from SimpleTix comes from humans, and they are available when you need them. SimpleTix even offers a dedicated YouTube channel filled with videos of “how to’s” for customizing your experience for nearly any event you can think of to host.
If you keep your eye on the above your choice for an event registration tool should come quickly into focus. Design an awesome event, keep your costs low, help your audience have the smoothest experience possible, and use an event registration tool that will work to make your event a success from start to finish.
SimpleTix has offered an affordable, premium event ticketing platform that outperforms Eventbrite and similar apps for over 12 years. Compared to the competition, SimpleTix offers better options at a better price point. To learn more, call us at +1 (855) 550-3670 or email us here.
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