How To Sell More Event Merchandise Through Your Ticketing Platform
-
by
Ever wondered how much revenue you might be leaving on the table by keeping merchandise sales separate from ticketing? When you sell event tickets online, separating merchandise from the purchase flow means missing crucial sales opportunities. Many organizers focus solely on ticket sales, overlooking how the ticketing platform can drive significant merchandise revenue. From optimizing bundles to leveraging data for personalized offers, using your ticketing platform for merchandise sales isn’t just about convenience—it’s about boosting revenue in ways you may not have considered. Here’s how to do it strategically and effectively. Bundle Tickets and Merchandise Without Cutting Margins Bundling tickets with merchandise works best when the pricing feels like a deal to attendees but doesn’t undercut your profits. Success requires precise calculations: Analyze price sensitivity: If a ticket costs $50 and a t-shirt costs $25, offering a bundle at $65 can feel like a win for attendees while maintaining a healthy profit margin. Test popular combinations: Past sales data might reveal that general admission tickets and t-shirts are the most requested combination, while VIP attendees prefer hoodies or premium items. Platforms that sell event tickets online can integrate these bundles at checkout, making it easy for attendees to select their preferred option while increasing the overall cart value. Offering bundle discounts as limited-time options further incentivizes purchases during the early ticketing phase. Digital QR Codes Simplify Pre-Orders Pre-purchased merchandise often leads to logistical issues at the event. Attendees may receive the wrong size or change their preferences, resulting in returns or exchanges. Issuing QR codes for pre-purchased items can solve these problems. Once an attendee buys a ticket and selects merchandise, a QR code is sent to their email. At the event, they scan the code at the merchandise booth to confirm or adjust their order. This system allows organizers...
How Do You Set Up Ticket Sales for International Events?
-
by
Selling tickets for international events brings unique challenges, from handling payments in different currencies to meeting local regulations. While Eventbrite is a popular choice, many Eventbrite alternatives offer features specifically designed for global audiences. Setting up an efficient system requires tools that address payment options, compliance, language preferences, and attendee support. What steps and tools are needed to successfully manage ticket sales for international events? Use Payment Gateways That Work Worldwide Global audiences expect flexibility in payment options. A reliable event ticketing system supports multiple payment gateways, including regional and mobile payment methods. Platforms that integrate with options like PayPal, Stripe, or region-specific systems like Alipay or iDEAL help reduce barriers to completing a purchase. Some Eventbrite competitors go further, offering country-specific payment integrations. This is especially useful for events in areas with limited access to traditional banking systems. By providing attendees with familiar and accessible payment methods, you can increase trust and improve ticket sales. Offer Multi-Currency Pricing Ticket buyers are less likely to complete a purchase if prices are displayed only in a foreign currency. A platform with multi-currency pricing solves this issue by allowing attendees to view ticket prices in their local currency. This reduces confusion and friction during the buying process. The best Eventbrite alternatives often have built-in currency conversion tools, automatically adjusting prices based on the buyer's location. This capability not only makes transactions smoother but also shows attendees that you’ve thought about their needs, encouraging them to complete their purchases. Simplify Taxes and Regional Compliance Tax regulations and compliance laws can complicate international ticket sales. A reliable event registration platform should calculate and display taxes based on the buyer's location. Platforms that automate this process make it easier for organizers to comply with local regulations and avoid fines or disputes. Many trade show registration...
How Promo Codes Can Skyrocket Your Event Sales
-
by
Promo codes are often thought of as simple discount tools, but they’re capable of much more. When used strategically, they can do everything from increasing ticket sales to attracting new audiences and driving repeat attendance. Most event organizers stick to basic discounting methods, like early bird or general sale codes. But if you think promo codes only cut into your profits, you're missing out on their full potential - especially with today's sophisticated event registration software that can track, analyze, and optimize your promotional strategy. Here’s a fresh look at how promo codes can reshape your ticket sales strategy and drive better results. Customize Discount Codes Based on How People Buy Here's what most organizers miss: Promo codes aren't just discount tools - they're powerful features of your event scheduling software that can help you sell out events faster, attract better sponsors, and build a loyal following that comes back year after year. Use Dynamic Pricing to Boost Sales at the Right Time Promo codes don’t have to be static. Dynamic pricing—adjusting discounts based on real-time ticket sales—can make a huge difference. At the start of your sales cycle, you can release smaller discounts to create early momentum. As the event date approaches, monitor ticket sales using your event registration software’s reporting tools. If you’re not meeting your sales goals, you can release higher-value promo codes to incentivize last-minute buyers. On the flip side, if ticket sales are strong, you might scale back discounts and use promo codes to drive upsells instead. Geo-Target Promo Codes to Engage Local Audiences Local audiences are often the easiest to target, but they’re also more likely to compare your event with nearby alternatives. Promo codes can be a great way to tip the scales in your favor. Consider creating codes that speak directly to...
How To Sell More Event Merchandise Through Your Ticketing Platform
-
by
Ever wondered how much revenue you might be leaving on the table by keeping merchandise sales separate from ticketing? When you sell event tickets online, separating merchandise from the purchase flow means missing crucial sales opportunities. Many organizers focus solely on ticket sales, overlooking how the ticketing platform can drive significant merchandise revenue. From optimizing bundles to leveraging data for personalized offers, using your ticketing platform for merchandise sales isn’t just about convenience—it’s about boosting revenue in ways you may not have considered. Here’s how to do it strategically and effectively. Bundle Tickets and Merchandise Without Cutting Margins Bundling tickets with merchandise works best when the pricing feels like a deal to attendees but doesn’t undercut your profits. Success requires precise calculations: Analyze price sensitivity: If a ticket costs $50 and a t-shirt costs $25, offering a bundle at $65 can feel like a win for attendees while maintaining a healthy profit margin. Test popular combinations: Past sales data might reveal that general admission tickets and t-shirts are the most requested combination, while VIP attendees prefer hoodies or premium items. Platforms that sell event tickets online can integrate these bundles at checkout, making it easy for attendees to select their preferred option while increasing the overall cart value. Offering bundle discounts as limited-time options further incentivizes purchases during the early ticketing phase. Digital QR Codes Simplify Pre-Orders Pre-purchased merchandise often leads to logistical issues at the event. Attendees may receive the wrong size or change their preferences, resulting in returns or exchanges. Issuing QR codes for pre-purchased items can solve these problems. Once an attendee buys a ticket and selects merchandise, a QR code is sent to their email. At the event, they scan the code at the merchandise booth to confirm or adjust their order. This system allows organizers...
How Do You Set Up Ticket Sales for International Events?
-
by
Selling tickets for international events brings unique challenges, from handling payments in different currencies to meeting local regulations. While Eventbrite is a popular choice, many Eventbrite alternatives offer features specifically designed for global audiences. Setting up an efficient system requires tools that address payment options, compliance, language preferences, and attendee support. What steps and tools are needed to successfully manage ticket sales for international events? Use Payment Gateways That Work Worldwide Global audiences expect flexibility in payment options. A reliable event ticketing system supports multiple payment gateways, including regional and mobile payment methods. Platforms that integrate with options like PayPal, Stripe, or region-specific systems like Alipay or iDEAL help reduce barriers to completing a purchase. Some Eventbrite competitors go further, offering country-specific payment integrations. This is especially useful for events in areas with limited access to traditional banking systems. By providing attendees with familiar and accessible payment methods, you can increase trust and improve ticket sales. Offer Multi-Currency Pricing Ticket buyers are less likely to complete a purchase if prices are displayed only in a foreign currency. A platform with multi-currency pricing solves this issue by allowing attendees to view ticket prices in their local currency. This reduces confusion and friction during the buying process. The best Eventbrite alternatives often have built-in currency conversion tools, automatically adjusting prices based on the buyer's location. This capability not only makes transactions smoother but also shows attendees that you’ve thought about their needs, encouraging them to complete their purchases. Simplify Taxes and Regional Compliance Tax regulations and compliance laws can complicate international ticket sales. A reliable event registration platform should calculate and display taxes based on the buyer's location. Platforms that automate this process make it easier for organizers to comply with local regulations and avoid fines or disputes. Many trade show registration...
How Promo Codes Can Skyrocket Your Event Sales
-
by
Promo codes are often thought of as simple discount tools, but they’re capable of much more. When used strategically, they can do everything from increasing ticket sales to attracting new audiences and driving repeat attendance. Most event organizers stick to basic discounting methods, like early bird or general sale codes. But if you think promo codes only cut into your profits, you're missing out on their full potential - especially with today's sophisticated event registration software that can track, analyze, and optimize your promotional strategy. Here’s a fresh look at how promo codes can reshape your ticket sales strategy and drive better results. Customize Discount Codes Based on How People Buy Here's what most organizers miss: Promo codes aren't just discount tools - they're powerful features of your event scheduling software that can help you sell out events faster, attract better sponsors, and build a loyal following that comes back year after year. Use Dynamic Pricing to Boost Sales at the Right Time Promo codes don’t have to be static. Dynamic pricing—adjusting discounts based on real-time ticket sales—can make a huge difference. At the start of your sales cycle, you can release smaller discounts to create early momentum. As the event date approaches, monitor ticket sales using your event registration software’s reporting tools. If you’re not meeting your sales goals, you can release higher-value promo codes to incentivize last-minute buyers. On the flip side, if ticket sales are strong, you might scale back discounts and use promo codes to drive upsells instead. Geo-Target Promo Codes to Engage Local Audiences Local audiences are often the easiest to target, but they’re also more likely to compare your event with nearby alternatives. Promo codes can be a great way to tip the scales in your favor. Consider creating codes that speak directly to...
Our Trending Articles
Event Donations – Now Available!
-
by
This is a feature that event promoters have been asking about for years. Previously, you could only add pre-set donation tiers to the shopping cart page. We heard feedback that this was too late in the registration process to be effective, and that the pre-set tiers did not work for everyone. We now offer the ability you to list one or more donation types on your page. Here’s an example: Just like a ticket type, you can give the donation box a title and a subtitle. This allows you to let your prospective donors know exactly where their money is going. This is a great way for sports teams and other volunteer organizations to collect donations at the same time they are selling tickets to games or events. Click here to see a live example of an event registration form with donations. The Vaulter Club in California is using this feature for an upcoming clinic featuring world champion track and field coach Scott Kendricks. Kendricks coaches world-class athletes and will share what he’s learned with the Vaulter Club community. The donations box on the event registration page allows patrons to make a donation to keep the club moving forward and support its other activities. The Vaulter Club provides poles and vault pits for its members to use. The club also offers private lessons and travel to events in other areas. Member dues and donations help make these activities happen while keeping the cost low for everyone involved.
Brew Angels Use Discount Codes for Homebrew Club Members
-
by
As craft beer’s popularity continues to grow in the U.S., so too does the popularity of home brewing. Like many things in life, home brewing is better done with friends by your side; homebrew clubs are a great way to do just that. The Brew Angels Homebrew Club in Stockton, California has brought homebrew enthusiasts together for more than a decade. The club hosts monthly events where members come together to brew beer, share a meal to go with that beer, and raise money for the community. Brew Angels event registration site Many Brew Angels events are open to the public and to club members, with members receiving a discount on tickets. The group needed a way to keep track of those discounts without a lot of manual processing or tracking who was a member and who was not. SimpleTix discount codes provided just the solution they were looking for. Discount codes can be hidden so that they’re only visible to members uploaded through a spreadsheet or through automatically-generated discount codes. Codes can be set up for any event in SimpleTix and customized based on membership tiers or other categories. For example, you might have one group that receives $10 off each ticket and another group that receives $5 off each ticket. All it takes is a few clicks to set that up and send the codes to your members. Once the codes are generated, they can be distributed to members and applied on the site just like any other promotional code. Codes can be set to used only one or multiple times and can be applied for any amount off of the regular ticket price. Even the title of the discount code and the text around it can be customized to meet your needs and adopt the language your group uses....
Use Simpletix to Manage Multiday Event Registration
-
by
EDITORS PICK April 5th, 2018 - Posted in Editors pick, Trending, Uncategorized Use Simpletix to Manage Multiday Event Registration Now is the time of year when many people start making summer vacation plans. It’s also crunch time for camp management professionals as they scramble to get a registration website up and running for the new season. Sound familiar? If your organization hosts multi-day camps or other types of events, you know how important it is to make registration as seamless as possible for your customers. Managing these events is complicated from an organizational standpoint, SimpleTix allows you to keep track of all your important details in one place. Fastlane Daytona recently used our multi-day discount feature to manage registrations for its Bike Week Campground event, which is held during Daytona Bike Week each year. At this event, a regular price RV spot is $60 per night. If someone buys a spot for five consecutive nights, the price drops to $55 per night. If the spot is purchased for all 10 nights of Bike Week, the prices is further reduced to $50 per night. That sounds complicated, but SimpleTix makes it easy to set up these discounts and keep track of them to ensure that each spot is being utilized to its fullest potential. All a potential customer has to do is select the spot they want and the number of days they want it; SimpleTix takes care of the rest. Behind the scenes, the discount is set up using the premium Discount feature in SimpleTix. Just set choose discount amount and how it should be applied and it will automatically be applied to your event: The Lanier Island Poker Run has also used this feature to manage registrations for this multi-day event held each summer. The possibilities for discounts are only...
Editor’s Pick
Ticketing Made Simple: Sell Tickets Online with Ease
-
by
Gone are the days of long queues and printed stubs. Selling event tickets online has revolutionized the way event organizers connect with attendees thanks to the unparalleled convenience and benefits it offers over traditional methods. When diving into the digital realm of ticket sales, various factors must be considered. Keep reading to explore these considerations and streamline the event management process with a seamless online ticketing system. Benefits of selling event tickets online Online ticket sales have significantly changed the way event tickets are sold and managed. By using an online ticketing system, event organizers can enjoy a variety of benefits that streamline the registration process and enhance the overall ticket buying experience for the audience. Firstly, the customizable nature of online tickets allows for a personalized approach to ticket design, helping events stand out. This, coupled with the real-time insights provided by ticketing platforms, enables organizers to track sales effectively and make data-driven decisions. Secondly, the registration process is greatly simplified through online systems. Event organizers can set up event registration pages with ease, offering ticket buyers a hassle-free purchase experience. Additionally, flexible event payouts ensure that revenue flow is managed efficiently. Online ticketing platforms can also facilitate multiple payment methods, from credit cards to various digital payment options, making it convenient for buyers to complete their transactions. Thirdly, online ticketing extends the reach of event marketing, maximizing ticket sales. The availability of ticket scanning apps simplifies entry management on the day of the event, ensuring a smooth and professional check-in. In all, selling tickets online offers a strategic advantage by providing a streamlined, secure, and user-friendly ticketing process that benefits both event organizers and ticket buyers. Considerations for selling event tickets online When selling event tickets online, organizers must consider integrating their ticketing platforms with marketing tools to...
Maximize Your Ticket Revenue: How to Sell Event Tickets Online
-
by
In the digital age, selling event tickets online has become vital to success for event organizers. It streamlines how potential attendees are reached, offering convenience and extending the market far beyond traditional methods. From the seamless experience of easy integration to the perks of low service fees, event ticketing websites are becoming the go-to solution for event planners. These platforms not only simplify the sales process but also offer customizable ticketing options, allowing for unique and tailored ticketing experiences. Let's explore how these advantages can contribute to increased sales. Benefits of selling event tickets online The primary advantage of selling tickets online for an event is convenience. Ticket sales can occur around the clock, freeing up valuable time for both attendees and organizers. By utilizing an online ticketing platform, the ticketing process becomes automated, streamlining event management. A major benefit of online ticket sales is the way it enhances the customer experience. A professional event website builds consumer trust, encouraging potential attendees to move forward with their purchases. Moreover, event registration forms simplify the ticketing process, allowing for various ticket types and the inclusion for promo codes, which can incentivize early purchases. Platforms like SimpleTix offer more than just ticketing; they deliver insights into marketing performance, empowering organizers to adjust their strategies and maximize sales. Additionally, ticketing fees are a critical consideration, and choosing the right platform can lead to substantial savings. SimpleTix, for instance, offers a competitive edge with its cost-effective structure compared to platforms such as Eventbrite or TicketLeap. By transitioning to online ticketing, event organizers not only enhance the ticket-buying experience but also position themselves to capitalize on both analytical data and financial savings. Advantages of using event ticketing websites Online event ticketing websites offer an array of advantages for event organizers and attendees. The automation of...
Online Ticketing 101: Essential Tools and Tactics for Selling Event Tickets
-
by
Imagine your event selling out minutes after tickets go on sale. This can be a reality thanks to the power of online ticketing. The era of long queues and printed tickets is giving way to a new era where accessibility to events is just a click away. Online ticketing is not just a convenience but an expectation for how event organizers connect with attendees. From choosing the right ticketing platform to harnessing the power of digital promotion, keep reading to learn the ins and outs of online ticketing, including the essential tools and tactics necessary to set your event up for success. The Importance of Online Ticketing Online ticketing has dramatically changed the way event organizers approach the ticketing process. Online ticketing is far more than just a convenient method for sales, though; it also serves as a powerful tool for data collection, providing event organizers with insights that help them recognize patterns, preferences, and potential areas for improvement in their offerings. By implementing an online ticket sales platform like SimpleTix, event organizers can harness data to fine-tune marketing tactics, helping find and convert new prospects more effectively and elevating the success of their event. Advantages of Selling Event Tickets Online Offering online ticketing gives event organizers a number of benefits, starting with the broad, global reach it provides. By selling event tickets online, organizers can reach beyond the limits of local audiences and physical sales points, inviting a worldwide demographic to take part in their events. Another efficient benefit of digital ticketing is quick, secure transactions that can happen any time of day, multiplying the opportunities to capture sales. Additionally, online ticketing systems collect and analyze attendee data, guiding organizers to tailor their event experiences to the preferences of their audiences and, as a result, enhance the overall event...
Latest News