How Theatres can Boost Profits and Save Time with Instant Gift Certificates
-
by
Founder & CEO of SimpleTix.com, the World's most flexible e-Ticketing Platform. Entrepreneur and software developer by trade. My current role is SimpleTix is to seek out partnerships with other e-commerce platforms, payment gateways, and channel partnership opportunities.
In the competitive world of live, interactive theatre and entertainment, finding new ways to entice your audience is crucial.
Not only do you have to produce cutting-edge entertainment that keeps audiences coming back for more; you have to develop a seamless ticketing experience on your website. With more and more audience members searching for entertainment and booking tickets online, it’s imperative to provide exciting offers that are easy to take advantage of right from your website.
One of the most effective ways to increase profits is by offering digital gift certificates during checkout. Gift certificates inspire ticket buyers to consider friends and family when making their purchase. Tickets to a live show are a wonderful gift for birthdays, anniversaries, retirement and bachelor/bachelorette parties.
The simple act of offering a gift certificate during the checkout process makes your audience start thinking about all the people in their life who would enjoy seeing a show. Your job, as a dinner theatre or interactive entertainment group with a growing web presence, is to make gift certificate purchases easy to process for your staff and easy to purchase for your audience.
One of the best ways to do this is with SimpleTix gift certificate codes. SimpleTix allows you to sell gift certificates on your website in the same way that you sell tickets to shows. This automatic, error-proof feature generates a unique gift code at checkout, which clients can immediately share as a gift with their loved one or colleague.
With gift certificates, there’s always room for error. Staff might accidentally enter a code twice, or enter the wrong code altogether. What’s more, it can take hours out of your staff’s already-busy day to manually process gift certificate orders.
Because SimpleTix instantly generates a unique & single use gift certificate code at the time of purchase, theatre staff is freed to focus on more important aspects of production like touring, marketing, and season ticket sales.
SimpleTix can also create gift certificates based on seasonal deals being offered on your website such as “Black Friday” or “Cyber Monday”. For instance, let’s say your company is producing a holiday-themed show and you want to offer $50 gift certificates for just $25 each. The SimpleTix software will automatically recognize and offer the correct gift value to your customers as they check out, with zero heavy lifting for your sales staff.
Some of the most popular interactive theatre groups in the world are using SimpleTix to streamline gift certificate sales right from their websites.
The Jazz Academy of Music, a Maryland-based nonprofit that produces the Mid-Atlantic Jazz Festival along with dozens of live jazz events throughout the year, uses SimpleTix to simplify eticketing and sell gift certificates online. Users can choose gift certificate denominations from $5-$500, and easily share the automatically-generated, one-time use gift code with friends or family.
Interactive Theatre International (ITI), the production company behind the international sensation Faulty Towers The Dining Experience, is also using SimpeTix gift certificates to great effect. Theatre fans throughout Australia and the U.K. are using SimpleTix’s gift certificate feature to instantly gift theatre tickets and other ITI products to their friends, loved ones, and business associates.
According to Alison Pollard-Mansergh, Executive Producer and Artistic Director of ITI, “this new feature saves staff hours of time because they don’t have to manually create new codes.”
Offering online gift certificates is a fantastic way to boost profits and free up your staff’s time to focus on increasing ticket sales and building event buzz.
To find out how your theatre company can get started with SimpleTix gift certificates today, visit https://www.simpletix.com/blog/for-live-performances/.
Categories
Latest News
Related Articles
Fitness & Wellness Studios
-
by
Overview Fitness and wellness studios need a ticketing system that can handle both the energy of in-person classes and the convenience of virtual sessions. SimpleTix offers robust class scheduling, seamless Zoom integration, flexible ticketing, and membership management—all designed to help you build a loyal community while streamlining operations. Onboarding Process Create Your Account & Connect a Payment Processor: Sign up and connect Square or Stripe. (Optional) Connect Your Zoom Account: Enable Zoom integration to host virtual sessions. Create Your Event: Set up class events (in-person, online, or hybrid) and schedule recurring sessions. Configure Ticket Types & Pricing: Define options such as single-class passes, multi-class packs, or workshop tickets. Set Up Memberships: Build exclusive membership packages that provide recurring benefits. Customize Your Event Page: Use your studio’s branding, images, and testimonials to create an engaging page. Promote Your Class: Leverage social sharing and email marketing to drive attendance. Download the Organizer App & Test: Confirm that all processes run smoothly. FAQs Can I manage both in-person and virtual classes? Yes, our platform supports both seamlessly. How do recurring classes work? Use the recurring events feature to schedule classes. How is Zoom integrated? Connect your Zoom Pro account and meeting links are automatically included. How are memberships managed? Create separate membership pages with recurring billing options.
Escape Rooms & Immersive Experiences
-
by
Overview Escape rooms and immersive experiences thrive on a seamless, thrilling adventure. SimpleTix provides an affordable ticketing system with timed ticketing, capacity management, integrated waivers, and upsell opportunities that enhance the guest journey—allowing you to focus on designing unforgettable puzzles and environments. Onboarding Process Sign Up & Connect Square: Create your account and integrate Square. Create Your Event: Set up your escape room event with detailed session timings and capacity limits. Configure Waivers: Add a simple waiver checkbox or integrate with Smartwaiver for enhanced liability management. Set Up Ticket Types & Pricing: Offer various options such as Standard and VIP, and set your pricing. Add Upsell Items: Include themed merchandise or exclusive add-ons via Square integration. Customize Your Event Page: Use immersive visuals and compelling copy to set the right atmosphere. Promote Your Event: Leverage social media, QR codes, and email campaigns to drive ticket sales. Download the Organizer App & Test: Ensure on-site operations run smoothly before launch. FAQs How do I limit participants per session? Set capacity limits for each time slot. What if a customer needs to reschedule? Enable self-service rescheduling or manage changes manually. Can on-site sales be processed? Yes, via the Organizer app and Square integration. How do waivers work? Use our built-in waiver option or integrate with Smartwaiver.
Wineries, Breweries, & Distilleries
-
by
Overview For wineries, breweries, and distilleries, delivering an exceptional tasting or tour experience begins with a refined ticketing system. SimpleTix handles reservations, flexible ticketing, memberships, and upsell opportunities—integrating seamlessly with Square and Mailchimp so you can focus on crafting unforgettable experiences. Onboarding Process Sign Up & Connect Square: Create your account and link your Square account for secure payments. Create Your Event: Choose between General Admission or Timed Entry for tastings and tours; enter event details. Set Ticket Types & Pricing: Define categories such as Tasting, Tour, and VIP, and set your pricing accordingly. Add Upsell Options: Integrate upsell items like merchandise or special tasting experiences via Square. Customize Your Event Page: Use high-quality images, videos, and engaging copy that reflects your brand’s story. Integrate with Mailchimp: Connect with Mailchimp to automate follow-up emails and nurture your customer base. Promote Your Event: Share QR codes, social media links, and website embeds. Run a Test Event & Train Your Team: Ensure all elements function seamlessly before launch. FAQs How do I verify attendee age? Include custom questions during registration to confirm legal drinking age. Can I offer memberships? Yes, utilize the membership module to provide exclusive benefits. What if an event is rescheduled? Update event details and notify ticket buyers automatically. How are upsell items managed? They appear as additional options during checkout via Square integration.
Fitness & Wellness Studios
-
by
Overview Fitness and wellness studios need a ticketing system that can handle both the energy of in-person classes and the convenience of virtual sessions. SimpleTix offers robust class scheduling, seamless Zoom integration, flexible ticketing, and membership management—all designed to help you build a loyal community while streamlining operations. Onboarding Process Create Your Account & Connect a Payment Processor: Sign up and connect Square or Stripe. (Optional) Connect Your Zoom Account: Enable Zoom integration to host virtual sessions. Create Your Event: Set up class events (in-person, online, or hybrid) and schedule recurring sessions. Configure Ticket Types & Pricing: Define options such as single-class passes, multi-class packs, or workshop tickets. Set Up Memberships: Build exclusive membership packages that provide recurring benefits. Customize Your Event Page: Use your studio’s branding, images, and testimonials to create an engaging page. Promote Your Class: Leverage social sharing and email marketing to drive attendance. Download the Organizer App & Test: Confirm that all processes run smoothly. FAQs Can I manage both in-person and virtual classes? Yes, our platform supports both seamlessly. How do recurring classes work? Use the recurring events feature to schedule classes. How is Zoom integrated? Connect your Zoom Pro account and meeting links are automatically included. How are memberships managed? Create separate membership pages with recurring billing options.
Escape Rooms & Immersive Experiences
-
by
Overview Escape rooms and immersive experiences thrive on a seamless, thrilling adventure. SimpleTix provides an affordable ticketing system with timed ticketing, capacity management, integrated waivers, and upsell opportunities that enhance the guest journey—allowing you to focus on designing unforgettable puzzles and environments. Onboarding Process Sign Up & Connect Square: Create your account and integrate Square. Create Your Event: Set up your escape room event with detailed session timings and capacity limits. Configure Waivers: Add a simple waiver checkbox or integrate with Smartwaiver for enhanced liability management. Set Up Ticket Types & Pricing: Offer various options such as Standard and VIP, and set your pricing. Add Upsell Items: Include themed merchandise or exclusive add-ons via Square integration. Customize Your Event Page: Use immersive visuals and compelling copy to set the right atmosphere. Promote Your Event: Leverage social media, QR codes, and email campaigns to drive ticket sales. Download the Organizer App & Test: Ensure on-site operations run smoothly before launch. FAQs How do I limit participants per session? Set capacity limits for each time slot. What if a customer needs to reschedule? Enable self-service rescheduling or manage changes manually. Can on-site sales be processed? Yes, via the Organizer app and Square integration. How do waivers work? Use our built-in waiver option or integrate with Smartwaiver.
Wineries, Breweries, & Distilleries
-
by
Overview For wineries, breweries, and distilleries, delivering an exceptional tasting or tour experience begins with a refined ticketing system. SimpleTix handles reservations, flexible ticketing, memberships, and upsell opportunities—integrating seamlessly with Square and Mailchimp so you can focus on crafting unforgettable experiences. Onboarding Process Sign Up & Connect Square: Create your account and link your Square account for secure payments. Create Your Event: Choose between General Admission or Timed Entry for tastings and tours; enter event details. Set Ticket Types & Pricing: Define categories such as Tasting, Tour, and VIP, and set your pricing accordingly. Add Upsell Options: Integrate upsell items like merchandise or special tasting experiences via Square. Customize Your Event Page: Use high-quality images, videos, and engaging copy that reflects your brand’s story. Integrate with Mailchimp: Connect with Mailchimp to automate follow-up emails and nurture your customer base. Promote Your Event: Share QR codes, social media links, and website embeds. Run a Test Event & Train Your Team: Ensure all elements function seamlessly before launch. FAQs How do I verify attendee age? Include custom questions during registration to confirm legal drinking age. Can I offer memberships? Yes, utilize the membership module to provide exclusive benefits. What if an event is rescheduled? Update event details and notify ticket buyers automatically. How are upsell items managed? They appear as additional options during checkout via Square integration.
Fitness & Wellness Studios
-
by
Overview Fitness and wellness studios need a ticketing system that can handle both the energy of in-person classes and the convenience of virtual sessions. SimpleTix offers robust class scheduling, seamless Zoom integration, flexible ticketing, and membership management—all designed to help you build a loyal community while streamlining operations. Onboarding Process Create Your Account & Connect a Payment Processor: Sign up and connect Square or Stripe. (Optional) Connect Your Zoom Account: Enable Zoom integration to host virtual sessions. Create Your Event: Set up class events (in-person, online, or hybrid) and schedule recurring sessions. Configure Ticket Types & Pricing: Define options such as single-class passes, multi-class packs, or workshop tickets. Set Up Memberships: Build exclusive membership packages that provide recurring benefits. Customize Your Event Page: Use your studio’s branding, images, and testimonials to create an engaging page. Promote Your Class: Leverage social sharing and email marketing to drive attendance. Download the Organizer App & Test: Confirm that all processes run smoothly. FAQs Can I manage both in-person and virtual classes? Yes, our platform supports both seamlessly. How do recurring classes work? Use the recurring events feature to schedule classes. How is Zoom integrated? Connect your Zoom Pro account and meeting links are automatically included. How are memberships managed? Create separate membership pages with recurring billing options.
Escape Rooms & Immersive Experiences
-
by
Overview Escape rooms and immersive experiences thrive on a seamless, thrilling adventure. SimpleTix provides an affordable ticketing system with timed ticketing, capacity management, integrated waivers, and upsell opportunities that enhance the guest journey—allowing you to focus on designing unforgettable puzzles and environments. Onboarding Process Sign Up & Connect Square: Create your account and integrate Square. Create Your Event: Set up your escape room event with detailed session timings and capacity limits. Configure Waivers: Add a simple waiver checkbox or integrate with Smartwaiver for enhanced liability management. Set Up Ticket Types & Pricing: Offer various options such as Standard and VIP, and set your pricing. Add Upsell Items: Include themed merchandise or exclusive add-ons via Square integration. Customize Your Event Page: Use immersive visuals and compelling copy to set the right atmosphere. Promote Your Event: Leverage social media, QR codes, and email campaigns to drive ticket sales. Download the Organizer App & Test: Ensure on-site operations run smoothly before launch. FAQs How do I limit participants per session? Set capacity limits for each time slot. What if a customer needs to reschedule? Enable self-service rescheduling or manage changes manually. Can on-site sales be processed? Yes, via the Organizer app and Square integration. How do waivers work? Use our built-in waiver option or integrate with Smartwaiver.
Wineries, Breweries, & Distilleries
-
by
Overview For wineries, breweries, and distilleries, delivering an exceptional tasting or tour experience begins with a refined ticketing system. SimpleTix handles reservations, flexible ticketing, memberships, and upsell opportunities—integrating seamlessly with Square and Mailchimp so you can focus on crafting unforgettable experiences. Onboarding Process Sign Up & Connect Square: Create your account and link your Square account for secure payments. Create Your Event: Choose between General Admission or Timed Entry for tastings and tours; enter event details. Set Ticket Types & Pricing: Define categories such as Tasting, Tour, and VIP, and set your pricing accordingly. Add Upsell Options: Integrate upsell items like merchandise or special tasting experiences via Square. Customize Your Event Page: Use high-quality images, videos, and engaging copy that reflects your brand’s story. Integrate with Mailchimp: Connect with Mailchimp to automate follow-up emails and nurture your customer base. Promote Your Event: Share QR codes, social media links, and website embeds. Run a Test Event & Train Your Team: Ensure all elements function seamlessly before launch. FAQs How do I verify attendee age? Include custom questions during registration to confirm legal drinking age. Can I offer memberships? Yes, utilize the membership module to provide exclusive benefits. What if an event is rescheduled? Update event details and notify ticket buyers automatically. How are upsell items managed? They appear as additional options during checkout via Square integration.