Plan Your Haunted House With This Square-Integrated Ticketing System
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Riley Manning has worked as a travel and entertainment writer for more than 10 years. Today, he writes about unique events and the technology that helps make them happen.
With over 4,000 paid Haunted House events in the nation, it is easy to see that these attractions draw serious crowds—and revenue.
Haunted houses can be complex attractions. Operators should strive to engineer every part to add to the spooky ambiance and raise the tension. But friction in the ticketing process, lines at the gate, and bad logistics can kill the vibe for visitors.
With the right ticketing platform, you can solve several problems with one convenient tool.
Reducing friction with this Eventbrite alternative
Make ticketing simple
The ability to buy tickets online is a game-changer for any attraction. It’s not uncommon for haunted house proprietors using SimpleTix to wake up to several hundreds of dollars in overnight sales. But it’s great for customers too. They can buy at their convenience when they’re in the mood to buy, and if they need to change their day or timeslot, they can do it right within the app.
Streamline the line
While anticipation is a vital element of a spooky experience, long lines can stall the excitement. Mobile tickets can be scanned in a blink, whether they’re on a phone, a print-out, or even a smartwatch. If tickets were bought in a group, your gate staff can scan part or all of the group in with just one scan.
Hype up your haunted house
With SimpleTix, you can dig into the analytics of your ticket purchasers and send them waivers, promo codes, and survey questions from inside your ticketing platform. You can also keep them informed about things like parking, weather updates, and other information.
Early Bird Tickets and Instant Payouts
Haunted Houses tend to see a large volume of early bird tickets. SimpleTix, unlike other Eventbrite alternatives, will pay those purchases out instantly. With this instant remuneration feature, event organizers have cash in hand to pivot to other expenses associated with the Haunted House. This financial flexibility is a great value add for the event planner and reduces the hassle of dealing with banks or other lending institutions.
Maybe you would like to leverage this financial flexibility for more marketing and advertising campaigns? Paying upfront for those aforementioned web-based services will give you a better idea of where you stand in your P&L books before the start date of the event rolls around.
Or perhaps you could start making your merch purchases? Concessions, t-shirts, hats, other apparel, art, and take-home trinkets can all be sold and purchased through your ticketing application. This saves you time and hassle by not having to administer multiple, redundant systems during your haunted house event, and your event staff will not have to be trained on different systems. The final result is a happier customer presented with more opportunities to spend money on your platform.
All of these optimizations are easily rolled into one ticketing solution. The Haunted Field of Screams is a Colorado-based Haunted House that leveraged the SimpleTix platform as an Eventbrite alternative for festival ticketing. With a scary carnival, a haunted corn maze, and a paintball battle with rotting zombies, this festival had several different activities wrapped up in their ticketing platform.
With over 20,000 attendees, they found SimpleTix to be flexible to their needs and robust enough to handle that high volume of sales. Like any other SimpleTix event, the organizers were able to use the platform to track sales and contact ticket purchasers with event details. The platform’s integration with Square technology allowed for on-site, day-of-event ticket sales.
SimpleTix has offered an affordable, premium event ticketing platform that outperforms Eventbrite and similar apps for over 12 years. Compared to the competition, SimpleTix offers better options at a better price point. To learn more, call us at +1 (855) 550-3670 or email us here.
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