Maximizing the Value of Season Passes
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Riley Manning has worked as a travel and entertainment writer for more than 10 years. Today, he writes about unique events and the technology that helps make them happen.
If you run a recurring event or attraction, offering season passes can be a game changer for your business. Not only can you encourage repeat customers, you can target them with higher-tier offers that drive even more revenue for your operation. With the right event ticketing system, offering tickets within the platform should be easy for both you and your customers.
What are the benefits of offering a season pass?
While season passes allow frequent visitors to save money on multiple visits, selling season passes also adds many benefits to your venue.
Season passes:
- Incentivize repeat visits
- Encourage attendance.
- Increase opportunities to strengthen relations with guests.
- Provide more chances to sell concessions or merchandise.
Season passes provide great peace of mind to your venues. Since the price is usually the cost of several single-day tickets, you can count on that revenue immediately.
Adding season passes to your ticket offerings also increases revenue for your facility in multiple ways.
Pass holders will usually buy concessions, merchandise, or gifts once in the venue. Also, since pass holders are not buying a ticket at the venue, they can feel as if they have gotten in for free, encouraging them to spend more money at your facility.
Season pass holders often want to bring friends along who will most likely need to purchase their own ticket.
Owning a season pass encourages these guests to visit your facility as frequently as they can, which provides extra opportunities for you to cash in on these opportunities.
Unfortunately, sometimes guests try to exploit the freedom of their season pass by sharing with friends and family members, allowing non-pass holders to attend for free. If this allowance is not explicitly outlined in your terms and conditions, offering a season pass can backfire as you lose revenue to visitors technically attending for free.
Event management software like SimpleTix requires season pass holders to upload a photo when they purchase their season passes. The photo can then be accessed from SimpleTix’s Event Organizer app, where you can verify that the season pass holder is the actual guest visiting. Since the photo can’t be changed without the pass holder notifying your facility, you can have peace of mind that the season pass is being respected.
Research shows that when guests buy memberships, it is because they want to support your institution. Season passes help you invest in the future of your institution. With each return visit, you have the opportunity to deepen the bonds with your guests and cultivate community at your facility.
How can we encourage season pass sales with event management software?
You should begin by using event management software that facilitates the sales of season passes. Your software should offer unlimited ticket types so that you can offer multiple tiers of passes with various prices, stipulations, and benefits. This will accommodate the diversity of your visitors’ wants and needs.
Exclusivity will encourage many regular visitors to research your season pass options. You can entice potential season pass holders with exclusive incentives, such as:
- Behind the scenes access
- Discounts on merchandise
- Early access to events or sales
- Limited edition member gifts
- Reserved seats
- Interactive activities
- Meet-and-greets
- Private tours
While potential guests will be interested in these perks, the biggest incentive will be the prospect of saving money. While season passes cost more upfront, they should provide a perceived discount for visitors the more they visit. With this in mind, carefully price your season tiers to account for this while also making sure your facility still makes a profit.
You can also offer discounted passes to senior citizens, educators, and military members, to name a few. Discounts on season passes throughout the year can also encourage purchases. Your facility could also partner with a local business or restaurant to give discounts to season pass holders, encouraging sales at both locations.
Managing the availability of these season passes will also help sell them. You could limit the number of passes or offer them only during certain times of the year. The scarcity of the tickets could encourage guests to buy passes while they can.
SimpleTix has offered an affordable, premium event ticketing platform that outperforms Eventbrite and similar apps for over 12 years. Compared to the competition, SimpleTix offers better options at a better price point. To learn more, call us at +1 (855) 550-3670 or email us here.
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Overview Festivals are dynamic, multi-day events with varied ticketing needs. SimpleTix is the ideal, affordable festival ticketing system that offers flexible options—from single-day passes to VIP packages and multi-day flex passes. Our platform makes it easy to manage complex schedules, optimize attendee flow with timed entry, and integrate seamlessly with Square and Mailchimp. Onboarding Process Set Up Your Account & Payment Processor: Sign up for SimpleTix and connect your payment processor (Stripe or Square). Create Your Festival Event Page: Input essential details such as dates, location, and an engaging description. Choose Flex Pass for multi-day access if needed. Configure Ticketing Options: Set up multiple ticket types (General Admission, VIP, Early Bird) and assign capacity limits for each type. Customize Your Event Page: Enhance your page with vibrant images, videos, and detailed descriptions that capture your festival’s unique vibe. Integrate Upsell and Marketing Tools: Add upsell items through Square and connect with Mailchimp for targeted email campaigns. Promote Your Festival: Use social sharing links, QR codes, and embeddable widgets to drive ticket sales and track performance. Test Your Setup: Run a test event to ensure all components function smoothly. FAQs How do I manage complex schedules? Create separate events for different days or use recurring event features. How can I track promotional effectiveness? Use unique promo codes to monitor which channels perform best. How are on-site sales handled? Utilize the SimpleTix Organizer app with Square hardware.
Sports & Athletic Organizations
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Overview For sports teams, athletic events, and tournaments, a reliable ticketing system is essential. SimpleTix lets you sell single-game tickets, season passes, and VIP upgrades while integrating with Square for secure payments and offering mobile ticketing for quick check-in—keeping fans happy and operations running smoothly. Onboarding Process Connect Your Payment Processor: Set up your Square account within SimpleTix to handle all transactions. Create Your Event: Enter event details, choose the appropriate ticketing option (General Admission, Reserved Seating, or Flex Pass), and set pricing tiers. Customize Your Event Page: Add team logos, promotional videos, and interactive elements to create a branded and engaging experience. Set Up Mobile Check-In: Download the Organizer app and train your staff for quick, efficient check-in. Promote Your Event: Leverage social media, email marketing (via Mailchimp), and unique promo codes to drive ticket sales. Analyze and Optimize: Use our reporting tools to track sales data and refine your strategies. FAQs Can I sell both single-game tickets and season passes? Yes, the system supports multiple ticket types for all fan needs. How do I manage high-volume sales on game day? SimpleTix scales to handle large volumes; our support team is available during peak times. How can I track sales by promoter? Use unique promo codes for each promoter to analyze performance.
Theaters & Performing Arts Centers
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Overview For performing arts venues and theater companies, an efficient theater ticketing system is crucial. SimpleTix makes selling tickets simple and affordable, offering interactive reserved seating, season ticket packages, memberships, and donation options—all designed to deliver a premium experience. Whether you’re promoting a blockbuster production or a small community play, our platform helps you manage every seat with ease. Onboarding Process Create Your Account & Connect Square: Sign up for SimpleTix and link your Square account to process payments securely. Launch Your First Event: Create an event by choosing between Reserved Seating or General Admission; input your event details (title, description, date, time) and set ticket pricing for different audience segments. Customize Your Seating Chart: Use our intuitive seating chart designer to map your venue, set up rows, sections, and special seating (such as accessible spots). Build Patron Loyalty: Offer season tickets and membership packages to encourage repeat attendance and create lasting relationships with your fans. Enable Additional Revenue Options: Integrate donation options and upsell merchandise or concessions through Square to further boost revenue. Promote Your Event: Leverage social sharing tools, QR codes, and email campaigns (using Mailchimp) to drive traffic and sell more tickets. On-Site Check-In: Download the SimpleTix Organizer app to manage quick, mobile ticket scanning at your box office. FAQs How do I create a reserved seating chart? Use our built-in seating chart designer to configure rows, sections, and designated seating areas. Can I offer different ticket prices? Yes; set up multiple ticket types such as Adult, Child, Senior, and Member. How are refunds handled? Refunds can be processed directly within SimpleTix, with flexible options for full or partial refunds. Can I sell merchandise along with tickets? Absolutely—leverage our Square integration to add upsell items during checkout.
Festivals
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by
Overview Festivals are dynamic, multi-day events with varied ticketing needs. SimpleTix is the ideal, affordable festival ticketing system that offers flexible options—from single-day passes to VIP packages and multi-day flex passes. Our platform makes it easy to manage complex schedules, optimize attendee flow with timed entry, and integrate seamlessly with Square and Mailchimp. Onboarding Process Set Up Your Account & Payment Processor: Sign up for SimpleTix and connect your payment processor (Stripe or Square). Create Your Festival Event Page: Input essential details such as dates, location, and an engaging description. Choose Flex Pass for multi-day access if needed. Configure Ticketing Options: Set up multiple ticket types (General Admission, VIP, Early Bird) and assign capacity limits for each type. Customize Your Event Page: Enhance your page with vibrant images, videos, and detailed descriptions that capture your festival’s unique vibe. Integrate Upsell and Marketing Tools: Add upsell items through Square and connect with Mailchimp for targeted email campaigns. Promote Your Festival: Use social sharing links, QR codes, and embeddable widgets to drive ticket sales and track performance. Test Your Setup: Run a test event to ensure all components function smoothly. FAQs How do I manage complex schedules? Create separate events for different days or use recurring event features. How can I track promotional effectiveness? Use unique promo codes to monitor which channels perform best. How are on-site sales handled? Utilize the SimpleTix Organizer app with Square hardware.
Sports & Athletic Organizations
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Overview For sports teams, athletic events, and tournaments, a reliable ticketing system is essential. SimpleTix lets you sell single-game tickets, season passes, and VIP upgrades while integrating with Square for secure payments and offering mobile ticketing for quick check-in—keeping fans happy and operations running smoothly. Onboarding Process Connect Your Payment Processor: Set up your Square account within SimpleTix to handle all transactions. Create Your Event: Enter event details, choose the appropriate ticketing option (General Admission, Reserved Seating, or Flex Pass), and set pricing tiers. Customize Your Event Page: Add team logos, promotional videos, and interactive elements to create a branded and engaging experience. Set Up Mobile Check-In: Download the Organizer app and train your staff for quick, efficient check-in. Promote Your Event: Leverage social media, email marketing (via Mailchimp), and unique promo codes to drive ticket sales. Analyze and Optimize: Use our reporting tools to track sales data and refine your strategies. FAQs Can I sell both single-game tickets and season passes? Yes, the system supports multiple ticket types for all fan needs. How do I manage high-volume sales on game day? SimpleTix scales to handle large volumes; our support team is available during peak times. How can I track sales by promoter? Use unique promo codes for each promoter to analyze performance.
Theaters & Performing Arts Centers
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Overview For performing arts venues and theater companies, an efficient theater ticketing system is crucial. SimpleTix makes selling tickets simple and affordable, offering interactive reserved seating, season ticket packages, memberships, and donation options—all designed to deliver a premium experience. Whether you’re promoting a blockbuster production or a small community play, our platform helps you manage every seat with ease. Onboarding Process Create Your Account & Connect Square: Sign up for SimpleTix and link your Square account to process payments securely. Launch Your First Event: Create an event by choosing between Reserved Seating or General Admission; input your event details (title, description, date, time) and set ticket pricing for different audience segments. Customize Your Seating Chart: Use our intuitive seating chart designer to map your venue, set up rows, sections, and special seating (such as accessible spots). Build Patron Loyalty: Offer season tickets and membership packages to encourage repeat attendance and create lasting relationships with your fans. Enable Additional Revenue Options: Integrate donation options and upsell merchandise or concessions through Square to further boost revenue. Promote Your Event: Leverage social sharing tools, QR codes, and email campaigns (using Mailchimp) to drive traffic and sell more tickets. On-Site Check-In: Download the SimpleTix Organizer app to manage quick, mobile ticket scanning at your box office. FAQs How do I create a reserved seating chart? Use our built-in seating chart designer to configure rows, sections, and designated seating areas. Can I offer different ticket prices? Yes; set up multiple ticket types such as Adult, Child, Senior, and Member. How are refunds handled? Refunds can be processed directly within SimpleTix, with flexible options for full or partial refunds. Can I sell merchandise along with tickets? Absolutely—leverage our Square integration to add upsell items during checkout.
Festivals
-
by
Overview Festivals are dynamic, multi-day events with varied ticketing needs. SimpleTix is the ideal, affordable festival ticketing system that offers flexible options—from single-day passes to VIP packages and multi-day flex passes. Our platform makes it easy to manage complex schedules, optimize attendee flow with timed entry, and integrate seamlessly with Square and Mailchimp. Onboarding Process Set Up Your Account & Payment Processor: Sign up for SimpleTix and connect your payment processor (Stripe or Square). Create Your Festival Event Page: Input essential details such as dates, location, and an engaging description. Choose Flex Pass for multi-day access if needed. Configure Ticketing Options: Set up multiple ticket types (General Admission, VIP, Early Bird) and assign capacity limits for each type. Customize Your Event Page: Enhance your page with vibrant images, videos, and detailed descriptions that capture your festival’s unique vibe. Integrate Upsell and Marketing Tools: Add upsell items through Square and connect with Mailchimp for targeted email campaigns. Promote Your Festival: Use social sharing links, QR codes, and embeddable widgets to drive ticket sales and track performance. Test Your Setup: Run a test event to ensure all components function smoothly. FAQs How do I manage complex schedules? Create separate events for different days or use recurring event features. How can I track promotional effectiveness? Use unique promo codes to monitor which channels perform best. How are on-site sales handled? Utilize the SimpleTix Organizer app with Square hardware.
Sports & Athletic Organizations
-
by
Overview For sports teams, athletic events, and tournaments, a reliable ticketing system is essential. SimpleTix lets you sell single-game tickets, season passes, and VIP upgrades while integrating with Square for secure payments and offering mobile ticketing for quick check-in—keeping fans happy and operations running smoothly. Onboarding Process Connect Your Payment Processor: Set up your Square account within SimpleTix to handle all transactions. Create Your Event: Enter event details, choose the appropriate ticketing option (General Admission, Reserved Seating, or Flex Pass), and set pricing tiers. Customize Your Event Page: Add team logos, promotional videos, and interactive elements to create a branded and engaging experience. Set Up Mobile Check-In: Download the Organizer app and train your staff for quick, efficient check-in. Promote Your Event: Leverage social media, email marketing (via Mailchimp), and unique promo codes to drive ticket sales. Analyze and Optimize: Use our reporting tools to track sales data and refine your strategies. FAQs Can I sell both single-game tickets and season passes? Yes, the system supports multiple ticket types for all fan needs. How do I manage high-volume sales on game day? SimpleTix scales to handle large volumes; our support team is available during peak times. How can I track sales by promoter? Use unique promo codes for each promoter to analyze performance.
Theaters & Performing Arts Centers
-
by
Overview For performing arts venues and theater companies, an efficient theater ticketing system is crucial. SimpleTix makes selling tickets simple and affordable, offering interactive reserved seating, season ticket packages, memberships, and donation options—all designed to deliver a premium experience. Whether you’re promoting a blockbuster production or a small community play, our platform helps you manage every seat with ease. Onboarding Process Create Your Account & Connect Square: Sign up for SimpleTix and link your Square account to process payments securely. Launch Your First Event: Create an event by choosing between Reserved Seating or General Admission; input your event details (title, description, date, time) and set ticket pricing for different audience segments. Customize Your Seating Chart: Use our intuitive seating chart designer to map your venue, set up rows, sections, and special seating (such as accessible spots). Build Patron Loyalty: Offer season tickets and membership packages to encourage repeat attendance and create lasting relationships with your fans. Enable Additional Revenue Options: Integrate donation options and upsell merchandise or concessions through Square to further boost revenue. Promote Your Event: Leverage social sharing tools, QR codes, and email campaigns (using Mailchimp) to drive traffic and sell more tickets. On-Site Check-In: Download the SimpleTix Organizer app to manage quick, mobile ticket scanning at your box office. FAQs How do I create a reserved seating chart? Use our built-in seating chart designer to configure rows, sections, and designated seating areas. Can I offer different ticket prices? Yes; set up multiple ticket types such as Adult, Child, Senior, and Member. How are refunds handled? Refunds can be processed directly within SimpleTix, with flexible options for full or partial refunds. Can I sell merchandise along with tickets? Absolutely—leverage our Square integration to add upsell items during checkout.