SimpleTix and Social Coupons: A Perfect Combination
-
by
Founder & CEO of SimpleTix.com, the World's most flexible e-Ticketing Platform. Entrepreneur and software developer by trade. My current role is SimpleTix is to seek out partnerships with other e-commerce platforms, payment gateways, and channel partnership opportunities.
Coupons are no longer just for high-strung penny pinchers that delight in buying 20 cans of $.08 tuna. Social coupon sites like Groupon and LivingSocial have made millions of web users couponers. Social coupon sites, led by the popular Groupon and LivingSocial, have become increasingly popular with their cleverly written daily deal emails offering big discounts. Consumers still recovering from an economic recession and enamored by social media, have readily embraced the concept that went from quirky only two years ago, to an almost pervasive part of daily life.
Companies are embracing the concept as well. Small companies, non-traditional organizations and even healthcare providers use coupon to drive interest in their business. Groupon says that over 30,000 businesses are waiting for their turn to be featured on the site. The number is growing daily as more businesses become aware of the influx of new customers that appearing in a social coupon ad often means. It’s web speed, instant gratification marketing.
Circus Gatti, a 50-year old circus group and SimpleTick client, moved into a new market and wanted to generate interest in their shows. By offering customers a convenient ticketing solution combined with discounts from Groupon, they were able to pre-sell over 300 tickets. Although the circus was in a new area, El Paso, they did not have to invest in an expensive and time-consuming promotion campaign to be successful.
Circus Gatti experienced success and convenience by taking advantage of their e-ticketing platform, SimpleTick, and Groupon promotions.
No pre-arranging radio ads. No contacting local newspapers or promoters. Just a few computer clicks is all it took.
Like Circus Gatti, SimpleTick is breaking new ground to attract and delight customers. In addition, to an already comprehensive list of features like:
- Online, box office and mobile sales
- Email marketing
- Social Media Integration
SimpleTick is now the first e-ticketing application to integrate with Groupon and Living Social. Having slow sales for a specific show? Now, you can take promotion efforts to the next level right from the SimpleTick administration panel. The new social coupon feature allows customers to quickly and easily manage promotions for an event or a specific event performance without leaving the SimpleTick platform.
As with other features, SimpleTick wanted the new feature to be as convenient to use for customers as possible. There is no need to move back and forth between the social coupon site and the ticketing platform; SimpleTick now includes administrative screens to let users configure promotions. Customers can be creative in structuring promotions. The platform supports
- Limited quantity promotions
- Promotions for a specific date
- Flat discount amounts per ticket
- Percentage based discounts
- Flat amounts per purchase
any many other combinations. Promoters are sure to appreciate the flexibility that SimpleTick provides for creating exactly the right deal.
The feature also allows customers to bulk load a list of promotions, reducing the amount of time they spend on administrative tasks – freeing up time to make the event great.
Categories
Latest News
Related Articles
How To Sell More Event Merchandise Through Your Ticketing Platform
-
by
Ever wondered how much revenue you might be leaving on the table by keeping merchandise sales separate from ticketing? When you sell event tickets online, separating merchandise from the purchase flow means missing crucial sales opportunities. Many organizers focus solely on ticket sales, overlooking how the ticketing platform can drive significant merchandise revenue. From optimizing bundles to leveraging data for personalized offers, using your ticketing platform for merchandise sales isn’t just about convenience—it’s about boosting revenue in ways you may not have considered. Here’s how to do it strategically and effectively. Bundle Tickets and Merchandise Without Cutting Margins Bundling tickets with merchandise works best when the pricing feels like a deal to attendees but doesn’t undercut your profits. Success requires precise calculations: Analyze price sensitivity: If a ticket costs $50 and a t-shirt costs $25, offering a bundle at $65 can feel like a win for attendees while maintaining a healthy profit margin. Test popular combinations: Past sales data might reveal that general admission tickets and t-shirts are the most requested combination, while VIP attendees prefer hoodies or premium items. Platforms that sell event tickets online can integrate these bundles at checkout, making it easy for attendees to select their preferred option while increasing the overall cart value. Offering bundle discounts as limited-time options further incentivizes purchases during the early ticketing phase. Digital QR Codes Simplify Pre-Orders Pre-purchased merchandise often leads to logistical issues at the event. Attendees may receive the wrong size or change their preferences, resulting in returns or exchanges. Issuing QR codes for pre-purchased items can solve these problems. Once an attendee buys a ticket and selects merchandise, a QR code is sent to their email. At the event, they scan the code at the merchandise booth to confirm or adjust their order. This system allows organizers...
How Do You Set Up Ticket Sales for International Events?
-
by
Selling tickets for international events brings unique challenges, from handling payments in different currencies to meeting local regulations. While Eventbrite is a popular choice, many Eventbrite alternatives offer features specifically designed for global audiences. Setting up an efficient system requires tools that address payment options, compliance, language preferences, and attendee support. What steps and tools are needed to successfully manage ticket sales for international events? Use Payment Gateways That Work Worldwide Global audiences expect flexibility in payment options. A reliable event ticketing system supports multiple payment gateways, including regional and mobile payment methods. Platforms that integrate with options like PayPal, Stripe, or region-specific systems like Alipay or iDEAL help reduce barriers to completing a purchase. Some Eventbrite competitors go further, offering country-specific payment integrations. This is especially useful for events in areas with limited access to traditional banking systems. By providing attendees with familiar and accessible payment methods, you can increase trust and improve ticket sales. Offer Multi-Currency Pricing Ticket buyers are less likely to complete a purchase if prices are displayed only in a foreign currency. A platform with multi-currency pricing solves this issue by allowing attendees to view ticket prices in their local currency. This reduces confusion and friction during the buying process. The best Eventbrite alternatives often have built-in currency conversion tools, automatically adjusting prices based on the buyer's location. This capability not only makes transactions smoother but also shows attendees that you’ve thought about their needs, encouraging them to complete their purchases. Simplify Taxes and Regional Compliance Tax regulations and compliance laws can complicate international ticket sales. A reliable event registration platform should calculate and display taxes based on the buyer's location. Platforms that automate this process make it easier for organizers to comply with local regulations and avoid fines or disputes. Many trade show registration...
How Promo Codes Can Skyrocket Your Event Sales
-
by
Promo codes are often thought of as simple discount tools, but they’re capable of much more. When used strategically, they can do everything from increasing ticket sales to attracting new audiences and driving repeat attendance. Most event organizers stick to basic discounting methods, like early bird or general sale codes. But if you think promo codes only cut into your profits, you're missing out on their full potential - especially with today's sophisticated event registration software that can track, analyze, and optimize your promotional strategy. Here’s a fresh look at how promo codes can reshape your ticket sales strategy and drive better results. Customize Discount Codes Based on How People Buy Here's what most organizers miss: Promo codes aren't just discount tools - they're powerful features of your event scheduling software that can help you sell out events faster, attract better sponsors, and build a loyal following that comes back year after year. Use Dynamic Pricing to Boost Sales at the Right Time Promo codes don’t have to be static. Dynamic pricing—adjusting discounts based on real-time ticket sales—can make a huge difference. At the start of your sales cycle, you can release smaller discounts to create early momentum. As the event date approaches, monitor ticket sales using your event registration software’s reporting tools. If you’re not meeting your sales goals, you can release higher-value promo codes to incentivize last-minute buyers. On the flip side, if ticket sales are strong, you might scale back discounts and use promo codes to drive upsells instead. Geo-Target Promo Codes to Engage Local Audiences Local audiences are often the easiest to target, but they’re also more likely to compare your event with nearby alternatives. Promo codes can be a great way to tip the scales in your favor. Consider creating codes that speak directly to...