migrate

Use eTicketing for Your Next Event

  • Aron Kansal
    by Aron Kansal • May 6, 2012

Founder & CEO of SimpleTix.com, the World's most flexible e-Ticketing Platform. Entrepreneur and software developer by trade. My current role is SimpleTix is to seek out partnerships with other e-commerce platforms, payment gateways, and channel partnership opportunities.

With the use of mobile devices increasing at a breakneck pace, eticketing and mobile accessibility is an absolute must-have for any event.

According to this recent Mashable article, mobile web adoption is happening eight times faster than traditional web adoption during the late 1990s. That’s a statistic worth keeping in mind when considering how to sell tickets to your upcoming event.

This exponential growth in mobile usage brings with it new user behaviors and consumer trends. The article lists five important things to know about the changing mobile commerce landscape.

1. Customers spend more time on their mobile devices than desktops. With tablets joining smartphones as mobile devices, more and more consumers are using them for both research and making purchases. A 2011 study by Adobe reported that 52 percent of tablet owners prefer to shop online using their tablets, while 40 percent preferred using a traditional computer.

2. Mobile shoppers are more focused. Mobile searchers and shoppers are task-focused and more specific in what they’re seeking. When users search with a mobile device they are looking for information or assistance to help them make decisions quickly. In fact, 88 percent of consumers searching on a mobile device will make a purchase within 24 hours. Besides emphasizing the importance of providing mobile accessibility, this also means mobile commerce sites should be simple and focused, without the extraneous content that can be found on the full website.

3. Click-through rates are higher on mobile. Consumers are more likely to click on search results ads when using smartphones or tablets than when using a desktop or laptop. The higher click-through rates mean that the searches of mobile and tablet users are more likely to be commercial or consumer in nature.

4. Mobile shopping peaks at night. People search using different devices throughout the day. During the workday, more searches come from computers. Tablet usage, on the other hand, spikes dramatically at night. Mobile phones are used throughout the entire day, with use growing steadily as the day goes on and peaking around 9 p.m.

5. The mobile web is important. With the tremendous popularity of mobile apps, the significance of mobile websites is sometimes overlooked. But 30 percent of all social media traffic originates on mobile devices, and in 2011, over 42 million people accessed social networks using mobile browsers, while just 38.5 million did so via mobile apps.

According to the article, by 2015, more internet users in the U.S. will access the web through mobile devices than through PCs. Already, sales of smartphones exceed that of all other types of computing devices combined. And tablet ownership in the U.S. nearly doubled from mid-December to early January.

The number of eTickets that are purchased over mobile devices is rapidly increasing. Every SimpleTix site includes a separate, slimmed down mobile version that’s designed specifically for users on the go. In addition to ordering tickets, your customers can view their eTickets and quickly get directions to the venue. With eTickets they will never have to deal with printing out tickets or losing track of them. Whether they purchase tickets on your regular website or your mobile site, they can access their eTickets on the mobile site.

Contact us to learn more.

Latest News

Related Articles

Events

How To Sell More Event Merchandise Through Your Ticketing Platform

  • Aron Kansal
    by Aron Kansal • December 3, 2024

Ever wondered how much revenue you might be leaving on the table by keeping merchandise sales separate from ticketing? When you sell event tickets online, separating merchandise from the purchase flow means missing crucial sales opportunities. Many organizers focus solely on ticket sales, overlooking how the ticketing platform can drive significant merchandise revenue. From optimizing bundles to leveraging data for personalized offers, using your ticketing platform for merchandise sales isn’t just about convenience—it’s about boosting revenue in ways you may not have considered. Here’s how to do it strategically and effectively. Bundle Tickets and Merchandise Without Cutting Margins Bundling tickets with merchandise works best when the pricing feels like a deal to attendees but doesn’t undercut your profits. Success requires precise calculations: Analyze price sensitivity: If a ticket costs $50 and a t-shirt costs $25, offering a bundle at $65 can feel like a win for attendees while maintaining a healthy profit margin. Test popular combinations: Past sales data might reveal that general admission tickets and t-shirts are the most requested combination, while VIP attendees prefer hoodies or premium items. Platforms that sell event tickets online can integrate these bundles at checkout, making it easy for attendees to select their preferred option while increasing the overall cart value. Offering bundle discounts as limited-time options further incentivizes purchases during the early ticketing phase. Digital QR Codes Simplify Pre-Orders Pre-purchased merchandise often leads to logistical issues at the event. Attendees may receive the wrong size or change their preferences, resulting in returns or exchanges. Issuing QR codes for pre-purchased items can solve these problems. Once an attendee buys a ticket and selects merchandise, a QR code is sent to their email. At the event, they scan the code at the merchandise booth to confirm or adjust their order. This system allows organizers...

Eventbrite Alternative

How Do You Set Up Ticket Sales for International Events?

  • Aron Kansal
    by Aron Kansal • December 3, 2024

Selling tickets for international events brings unique challenges, from handling payments in different currencies to meeting local regulations. While Eventbrite is a popular choice, many Eventbrite alternatives offer features specifically designed for global audiences. Setting up an efficient system requires tools that address payment options, compliance, language preferences, and attendee support. What steps and tools are needed to successfully manage ticket sales for international events? Use Payment Gateways That Work Worldwide Global audiences expect flexibility in payment options. A reliable event ticketing system supports multiple payment gateways, including regional and mobile payment methods. Platforms that integrate with options like PayPal, Stripe, or region-specific systems like Alipay or iDEAL help reduce barriers to completing a purchase. Some Eventbrite competitors go further, offering country-specific payment integrations. This is especially useful for events in areas with limited access to traditional banking systems. By providing attendees with familiar and accessible payment methods, you can increase trust and improve ticket sales. Offer Multi-Currency Pricing Ticket buyers are less likely to complete a purchase if prices are displayed only in a foreign currency. A platform with multi-currency pricing solves this issue by allowing attendees to view ticket prices in their local currency. This reduces confusion and friction during the buying process. The best Eventbrite alternatives often have built-in currency conversion tools, automatically adjusting prices based on the buyer's location. This capability not only makes transactions smoother but also shows attendees that you’ve thought about their needs, encouraging them to complete their purchases. Simplify Taxes and Regional Compliance Tax regulations and compliance laws can complicate international ticket sales. A reliable event registration platform should calculate and display taxes based on the buyer's location. Platforms that automate this process make it easier for organizers to comply with local regulations and avoid fines or disputes. Many trade show registration...

Event ticketing

How Promo Codes Can Skyrocket Your Event Sales

  • Aron Kansal
    by Aron Kansal • December 3, 2024

Promo codes are often thought of as simple discount tools, but they’re capable of much more. When used strategically, they can do everything from increasing ticket sales to attracting new audiences and driving repeat attendance. Most event organizers stick to basic discounting methods, like early bird or general sale codes. But if you think promo codes only cut into your profits, you're missing out on their full potential - especially with today's sophisticated event registration software that can track, analyze, and optimize your promotional strategy. Here’s a fresh look at how promo codes can reshape your ticket sales strategy and drive better results. Customize Discount Codes Based on How People Buy Here's what most organizers miss: Promo codes aren't just discount tools - they're powerful features of your event scheduling software that can help you sell out events faster, attract better sponsors, and build a loyal following that comes back year after year. Use Dynamic Pricing to Boost Sales at the Right Time Promo codes don’t have to be static. Dynamic pricing—adjusting discounts based on real-time ticket sales—can make a huge difference. At the start of your sales cycle, you can release smaller discounts to create early momentum. As the event date approaches, monitor ticket sales using your event registration software’s reporting tools. If you’re not meeting your sales goals, you can release higher-value promo codes to incentivize last-minute buyers. On the flip side, if ticket sales are strong, you might scale back discounts and use promo codes to drive upsells instead. Geo-Target Promo Codes to Engage Local Audiences Local audiences are often the easiest to target, but they’re also more likely to compare your event with nearby alternatives. Promo codes can be a great way to tip the scales in your favor. Consider creating codes that speak directly to...

Sell More Tickets—More Easily

Attractions, seasonal events, performing arts centers and festivals love SimpleTix because it makes selling tickets… Simple!

GET STARTED FOR FREE