Editors pick

Using Festival Software to Fix Festival Woes

  • Riley Manning
    by Riley Manning • December 14, 2021

Riley Manning has worked as a travel and entertainment writer for more than 10 years. Today, he writes about unique events and the technology that helps make them happen.

SimpleTix Festival Software

Developing and launching a festival is quite the undertaking even for seasoned pros. You have to manage staff, visitors, tons of information, scheduling, ticketing, and more. Your goal is to host a memorable, safe, and fun festival for everyone. To make your life easier and to make your customers happy, consider using festival software to streamline and simplify the process.

Permits, Insurance, Taxes, and Licenses

Insurance Example

Pulling off a great festival means making sure you have all the required permits and licenses. As you may have guessed, festivals involve tons of permits and licenses. In addition, there are taxes you must pay, and your event could be shut down if you can’t prove you have followed all the proper protocols. Creating and hosting a festival costs money even before you start lining up vendors, entertainment, and concessions.

Depending on your event, you could need permits for mass gatherings, alcohol, sound, structural, or fireworks, to name a few.

Often, insurance is required, too. What kind of insurance you may need depends on your festival. You will want to figure out what the right amount of coverage is for your vendors, staff, and artists. The primary types of insurance include:

  • General liability
  • Worker’s Compensation
  • Automobile
  • Umbrella

You may also want to consider adding rain or weather insurance, and artist cancellation insurance to cover all your bases.

Permits, insurance, taxes, and licenses cost money. Work with a festival software provider who offers instant payouts. You will have the funds you need when you need them.

Festival Staff and Resources

Gotta Go Image for Festivals

Managing a festival is like “herding cats” because of all the moving parts and people. Outside of ensuring your guests have a safe and unforgettable experience, you have staff, artists, and vendors to manage. No detail can be left by the wayside.

For example, you have to account for waste, parking, toilets, water and hand washing stations, security, food and drinks, medics, and more. In fact, GottaGo Rentals recommends 25 portable toilets for every 2,000 attendees. Plus, you want to ensure you have plenty of merchandise for guests to purchase at your event.

Using festival software gives you a good idea of how many guests are planning to attend. That’s one of the beautiful things about selling tickets online using festival software with instant payouts. You can plan for the myriad of resources you will need, pay fees, and not worry if you will be able to secure the resources you need in time.

You can also get your attendees excited about your event on your festival software page. The festival experience begins with ticketing.

Memorable Experiences for the Right Reasons

You want your festival to be known for creating the best experience possible for your guests and not for anything lackluster. For your festival to succeed, make it as easy as possible for attendees to buy tickets, get the information they need, and get into your festival. Ideally, they’ll leave your event talking about how much fun they had and not about lines, clunky ticketing, or a boring experience.

Using festival software helps you streamline your event and maximizes the fun your guests can have by offering the ability to:

  • Sell tickets easily 24/7 on your website.
  • Customize confirmation emails, digital tickets, and mass emails.
  • Let ticketholders change their day or timeslot, on their own.
  • Provide festival mode to guests who want to buy tickets for multiple days.
  • Allow mobile check-in on festival day to keep the lines moving.
  • Utilize Square partnership to let you swiftly take payments at the gate.

Did you know that many festival ticketing platforms have their own internal payment processing system, which is why it takes them longer to pay out your funds? Integrating into their system can be difficult when it comes to on-site ticketing tools.

When it comes to festival software, look for something flexible and versatile. It’s counterproductive to lose customers because the festival software you use doesn’t accept their payment method. If you have a digital payment system like Square or Stripe, you want a festival ticketing software that functions seamlessly with your system.

Safety and Security

People tend to let loose at festivals. While that’s part of the fun, organizers have to keep everyone safe and secure. In an ideal world, your festival will go off without any issues, but you have to plan for reality. Having insurance to cover your event is highly important. Consider the specifics of your event, such as the location, type of event, number of guests, and potential hazards.

You may want to offer training to your staff on crowd control, how to handle unruly individuals, using lifesaving medical devices, and CPR, depending on your event.

According to Blerter, the top ten safety concerns for festival managers should plan for include:

  1.     Event and Production Equipment
  2.     Crowd Management
  3.     Children Attending or Participating
  4.     Transport and Traffic Management
  5.     Staff and Volunteer Safety
  6.     Medical Assistance Requirements
  7.     Unpredictable Weather
  8.     Potential Fire Hazards
  9.     Food safety
  10. Aggressive Behavior

Even though festival software can’t prevent safety issues from happening, it can help you take preventative measures and fix problems fast if they do happen. For example, festival software can quickly alert guests if there is an illness outbreak or possible food poisoning from a vendor.

Festival software can also clearly communicate rules and protocols on your event site and confirmation emails prior to your event. In addition, instant payouts help you get the safety and security resources you need, such as metal detectors, security professionals, on-site medical professionals, signage, extra hand washing stations, and safety training for staff, before your event takes place.

The SimpleTix Festival Software Solution

From ticketing to communicating, the right festival software helps you maximize pre-sales, streamline on-site sales, and keep your entire event running smoothly. The right festival software can make everything easier for you and your guests.

With instant payouts, a unique partnership with Square, the ability to customize your event page, and simple communication options, SimpleTix offers you what other festival software solutions can’t. Our solutions make it easy for you to make your event truly yours.

SimpleTix has offered an affordable, premium event ticketing platform that outperforms Eventbrite and similar apps for over 12 years. Compared to the competition, SimpleTix offers better options at a better price point. To learn more, call us at +1 (855) 550-3670 or email us here.

Latest News

Related Articles

SimpleTix Festival Software
Events

How To Sell More Event Merchandise Through Your Ticketing Platform

  • Aron Kansal
    by Aron Kansal • December 3, 2024

Ever wondered how much revenue you might be leaving on the table by keeping merchandise sales separate from ticketing? When you sell event tickets online, separating merchandise from the purchase flow means missing crucial sales opportunities. Many organizers focus solely on ticket sales, overlooking how the ticketing platform can drive significant merchandise revenue. From optimizing bundles to leveraging data for personalized offers, using your ticketing platform for merchandise sales isn’t just about convenience—it’s about boosting revenue in ways you may not have considered. Here’s how to do it strategically and effectively. Bundle Tickets and Merchandise Without Cutting Margins Bundling tickets with merchandise works best when the pricing feels like a deal to attendees but doesn’t undercut your profits. Success requires precise calculations: Analyze price sensitivity: If a ticket costs $50 and a t-shirt costs $25, offering a bundle at $65 can feel like a win for attendees while maintaining a healthy profit margin. Test popular combinations: Past sales data might reveal that general admission tickets and t-shirts are the most requested combination, while VIP attendees prefer hoodies or premium items. Platforms that sell event tickets online can integrate these bundles at checkout, making it easy for attendees to select their preferred option while increasing the overall cart value. Offering bundle discounts as limited-time options further incentivizes purchases during the early ticketing phase. Digital QR Codes Simplify Pre-Orders Pre-purchased merchandise often leads to logistical issues at the event. Attendees may receive the wrong size or change their preferences, resulting in returns or exchanges. Issuing QR codes for pre-purchased items can solve these problems. Once an attendee buys a ticket and selects merchandise, a QR code is sent to their email. At the event, they scan the code at the merchandise booth to confirm or adjust their order. This system allows organizers...

SimpleTix Festival Software
Eventbrite Alternative

How Do You Set Up Ticket Sales for International Events?

  • Aron Kansal
    by Aron Kansal • December 3, 2024

Selling tickets for international events brings unique challenges, from handling payments in different currencies to meeting local regulations. While Eventbrite is a popular choice, many Eventbrite alternatives offer features specifically designed for global audiences. Setting up an efficient system requires tools that address payment options, compliance, language preferences, and attendee support. What steps and tools are needed to successfully manage ticket sales for international events? Use Payment Gateways That Work Worldwide Global audiences expect flexibility in payment options. A reliable event ticketing system supports multiple payment gateways, including regional and mobile payment methods. Platforms that integrate with options like PayPal, Stripe, or region-specific systems like Alipay or iDEAL help reduce barriers to completing a purchase. Some Eventbrite competitors go further, offering country-specific payment integrations. This is especially useful for events in areas with limited access to traditional banking systems. By providing attendees with familiar and accessible payment methods, you can increase trust and improve ticket sales. Offer Multi-Currency Pricing Ticket buyers are less likely to complete a purchase if prices are displayed only in a foreign currency. A platform with multi-currency pricing solves this issue by allowing attendees to view ticket prices in their local currency. This reduces confusion and friction during the buying process. The best Eventbrite alternatives often have built-in currency conversion tools, automatically adjusting prices based on the buyer's location. This capability not only makes transactions smoother but also shows attendees that you’ve thought about their needs, encouraging them to complete their purchases. Simplify Taxes and Regional Compliance Tax regulations and compliance laws can complicate international ticket sales. A reliable event registration platform should calculate and display taxes based on the buyer's location. Platforms that automate this process make it easier for organizers to comply with local regulations and avoid fines or disputes. Many trade show registration...

SimpleTix Festival Software
Event ticketing

How Promo Codes Can Skyrocket Your Event Sales

  • Aron Kansal
    by Aron Kansal • December 3, 2024

Promo codes are often thought of as simple discount tools, but they’re capable of much more. When used strategically, they can do everything from increasing ticket sales to attracting new audiences and driving repeat attendance. Most event organizers stick to basic discounting methods, like early bird or general sale codes. But if you think promo codes only cut into your profits, you're missing out on their full potential - especially with today's sophisticated event registration software that can track, analyze, and optimize your promotional strategy. Here’s a fresh look at how promo codes can reshape your ticket sales strategy and drive better results. Customize Discount Codes Based on How People Buy Here's what most organizers miss: Promo codes aren't just discount tools - they're powerful features of your event scheduling software that can help you sell out events faster, attract better sponsors, and build a loyal following that comes back year after year. Use Dynamic Pricing to Boost Sales at the Right Time Promo codes don’t have to be static. Dynamic pricing—adjusting discounts based on real-time ticket sales—can make a huge difference. At the start of your sales cycle, you can release smaller discounts to create early momentum. As the event date approaches, monitor ticket sales using your event registration software’s reporting tools. If you’re not meeting your sales goals, you can release higher-value promo codes to incentivize last-minute buyers. On the flip side, if ticket sales are strong, you might scale back discounts and use promo codes to drive upsells instead. Geo-Target Promo Codes to Engage Local Audiences Local audiences are often the easiest to target, but they’re also more likely to compare your event with nearby alternatives. Promo codes can be a great way to tip the scales in your favor. Consider creating codes that speak directly to...

Sell More Tickets—More Easily

Attractions, seasonal events, performing arts centers and festivals love SimpleTix because it makes selling tickets… Simple!

GET STARTED FOR FREE